Oman Air creates a new Chief Guest Experience Officer role

What Oman Air announced

Oman Air has created a new senior role: Chief Guest Experience Officer. According to the source report, the position is intended to lead the airline’s guest experience strategy and drive improvements across products, services and key touchpoints throughout the passenger journey.

Scope of the role

The role covers areas including booking, airport services, onboard meals and the airline’s loyalty offering, while also promoting a customer-centric culture across the business.

Why this matters for Oman’s business and tourism

For Oman’s economy, the national carrier’s service quality can influence tourism competitiveness and the overall perception of Muscat as a travel and transit hub. A dedicated executive remit for end-to-end passenger experience may signal a stronger focus on consistency and service delivery across the travel chain.

What to watch next

• Whether Oman Air publishes measurable service or customer-experience targets linked to the new role.
• Any operational changes that affect airports, ground handling, or partner services.
• Updates on the airline’s broader transformation programme referenced by the source.